"Strategies in Personal Finance," subtitled "Basic Investment Principles for Today and Tomorrow," is appropriate for a number of audiences. While primarily intended as an undergraduate textbook in financial planning and investment management, the book was written with other audiences in mind, including MBA students, and individual chapters – on saving, investing, taxes and real estate, for example – lend themselves to financial planning seminars. Individuals and families also could make use of the book independently to raise their financial I.Q.

Many families have little interest or skills in 'how to manage' their savings and investments toward achieving explicit goals. In our book, we offer advice on management techniques that can prove helpful, on key investment opportunities to be considered and on practical decisions that families should address. For families, the book is a beginning and not an end.

We believe our book reads easily, but a family must work hard to understand and implement our content.

The book, which has 19 chapters, is divided into three parts: management tools, management opportunities and management decisions. Chapter topics include measures of risk and return, modern portfolio theory, stocks, bonds, real estate, asset allocation and estate planning.

You can purchae the book at Amazon here - www.amazon.com/Strategies-Personal-Finance-Investment-Principles/dp/1557533474